Privacy Policy

Overview

Aurum Social is a social media management platform developed by Aurum Labs. This Privacy Policy describes how we handle information when you connect accounts, manage content, and use workspace features within Aurum Social.

By using Aurum Social, you acknowledge that data may be processed to provide publishing, engagement, analytics, and CRM-related capabilities described below.

Information we may collect

Depending on the features you enable and the integrations you connect, Aurum Social may process:

• Connected social media account information
• Social profile identifiers and display names
• Direct messages, comments, mentions, and story replies
• Post performance metrics and audience insights
• Scheduling and publishing information
• CRM contact associations and linkage metadata
• Uploaded media assets and asset library metadata
• Workspace configuration, tags, and user preferences

How information is used

We use collected information to operate and improve Aurum Social, including to:

• Publish and schedule content to connected social platforms
• Manage engagement across inbox, feed, and audience workflows
• Provide analytics and performance reporting
• Synchronize relevant data with connected CRM systems
• Organize and manage creative assets
• Support AI-assisted content generation when enabled

We do not sell personal information. Data is used to deliver the service you authorize through connected accounts and workspace settings.

Third-party services

Aurum Social integrates with external providers to deliver its features. When you connect an integration, relevant data may be exchanged with that provider according to their policies and your authorization. Current or planned integrations include:

• Meta Platforms (Facebook, Instagram, and related APIs)
• HubSpot
• OpenAI
• Amazon Associates
• Canva

Your use of third-party services is also subject to those providers' terms and privacy policies. Aurum Labs is not responsible for the practices of third-party platforms independent of Aurum Social.

Data storage and security

Customer data is stored using industry-standard safeguards. Access is restricted to authorized users within your workspace and to Aurum Labs personnel who require access for support, security, or operational purposes.

We apply reasonable technical and organizational measures to protect data against unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure; we encourage strong account hygiene and prompt revocation of access when team members leave.

Your rights

You may request access to, correction of, or deletion of data associated with your use of Aurum Social.

To submit a request, contact us using the information below or visit our Data Deletion page for deletion instructions.

Contact